CCES: change, creativity, ethics, sustainability

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The main purpose of CCES concepts is to write IA through the prism of one of them.

CCES are the four key concepts that underpin the IB Business Management course: change, creativity, ethics, and sustainability. Anything in the course may be viewed from the perspective of these 4 concepts. For example, when you study 3.4 Final accounts, you may think about how organisational change impacts the final accounts, to what extent there is room for creativity in the presentation of final accounts, what the role of ethics in accounting is, and how final accounts help to ensure the economic sustainability of an organisation. This is very interesting and can be an opportunity to look at businesses from different perspectives, but CCES concepts are introduced into the IB BM course mostly because of IA.

So, CCES concepts are mostly there for IA. That is why, in this chapter, I will focus on incorporating the key concept into Business Management Internal Assessment.

All you have to do now is understand the meaning of the concepts and how to “unpack” them, applying the right tools. Unpacking the concept in IA means writing IA about one of the concepts with the help of the business tools, i.e. using business tools to break down the key concept. If it sounds weird at the moment, it’s okay, continue reading and you will understand.

There is another class about IA only, below is only part of it that we need for CCES.

In BM internal assessment, you are supposed to choose one key concept (change, creativity, ethics, sustainability) and unpack it with the help of BM tools. This means that...