Toolkit: STEEPLE analysis
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The main purpose of STEEPLE analysis is to examine the impact of external environment on organisation.
Just a reminder to keep a record of all the tools in the table below. As long as you can fill in all the cells of the table, you will be able to write a successful IA.
How to
STEEPLE analysis is a business tool that examines external environment in terms of 7 factors: social, technological, economical, environmental, political, legal, and ethical. Each of the factors can present opportunities and threats, which means that factors are just neutral things that may have positive influence (opportunities) or negative influence (threats). Thus, STEEPLE analysis is basically a collection of facts that are broken down into 7 categories, and interpretation of these facts as opportunities and threats is discussion/interpretation of STEEPLE analysis.
Singular: analysis. Plural: analyses notanalysises.
The most important thing about STEEPLE analysis is that all its factors are external. Whatever you include into STEEPLE analysis should be something that happens outside the organisation, not within. Since all factors are external, you may ask: “So STEEPLE analysis is the same for all organisations then, because they all operate in the same environment?” The answer to that is “no”. Yes, from the big perspective, external environment is the same for all. However, when it comes to a single organisation, only certain aspects of the external environment are relevant. That is why...