FREE IB BUSINESS MANAGEMENT TEXTBOOK
@lewwinski
IB DP Business Management.
A textbook that students ACTUALLY like. And it's free!
😎 EXCLUSIVE CONTENT HERE: boosty.to/lewwinski/
A textbook that students ACTUALLY like. And it's free!
😎 EXCLUSIVE CONTENT HERE: boosty.to/lewwinski/
4. Marketing
4.6 International marketing
The main point of this class is to understand how international marketing can be an opportunity and a threat at the same time.
1
4
2.7K
4.5 Marketing mix (7Ps)
The main point of this class is to learn how to make marketing decisions.
2
5
12.9K
4.4 Market research
The main point of this class is to learn why and how organisations do market research.
2
8
6.0K
4.3 Sales forecasting
The main point of this class is to understand the pros and cons of sales forecasting.
3
6
4.0K
4.2 Marketing planning
The main point of this class is to continue with the basics of marketing: learning how to decide who to sell to and how to stand out among competitors.
0
10
8.6K
4.1 Introduction to marketing
The main point of this class is to learn the basics of marketing.
2
17
9.0K